Outside In Creatives
The industry has changed. We’re not bound to the old playbook—we get to shape what comes next together.
Our Creative Ethos
Who We Are
Outside In Creatives operates as a consultative, outside-in partner to agencies, brands, and production studios. The focus is on connecting the right people to get the work done. A sales, marketing, and business strategy partner, paired with curated freelance staffing to service your needs. We also offer fractional support where needed, along with brand ambassadorship at events. Our approach breaks the mold through transparency and vision. The current landscape demands a more adaptive path to growth.
Freelance Creatives
These days it's all about scaling, and sometimes you need extra creative horsepower.
Suzanne is a creative strategist and marketing leader who helps brands clarify their story, strengthen their positioning, and bring ideas to market through integrated creative, content, and brand-building initiatives. With 25+ years of experience leading work for major brands, she bridges strategy and execution to deliver creative that drives both engagement and business growth. Omnichannel Strategy . Creative Storytelling . Performance Marketing Set up a call today.
Kevin is a rare hybrid creative who blends copywriting, art direction, design, branding, and emerging technology into a single, highly adaptable skill set. Equally comfortable developing a brand name, crafting a campaign concept, or designing a digital experience. Set up a call today.
Nikita is a creative technologist and video producer specializing in social media content, educational media, and interactive experiences. She creates engaging stories across video, emerging technology, and digital platforms for clients including Snapchat, Coca-Cola, National Geographic, and the Jane AR/XR, AI-powered experiences, and learning design. Set up a call today.
About The Founder
When you teach an art school kid to sell, you get a no-bull strategic partner who’s passionate about the work and takes a creative approach to winning it.
Outside In Creatives is the brainchild of Kelly Carson, a 20-year industry veteran. After graduating from SCAD, Kelly moved to NYC and immediately began working her way up the ladder, starting as a studio receptionist and PA before moving into roles as an assistant producer and photography agent, with early exposure to recruiting and talent placement along the way. She has since worked in outside sales, representing some of the industry’s top talent, and spent 13 years as VP of Business Development and Marketing at LAIR, an independent agency/production company. She brings a unique perspective, with experience as an independent rep, managing reps and internal sales teams, and leading business development across territories and sectors. Kelly’s secret weapon is her diverse background, paired with years of relationship-building across the industry.
